ABOUT

Welcome to nyfashiocity, where Korea’s vibrant fashion and beauty trends come to life for you! With over 10 years of experience as a trusted wholesaler in Dongdaemun Fashion Store—Korea's iconic fashion mecca—we are thrilled to bring our carefully curated selection to fashion-forward individuals in the U.S.

Our lineup features four exciting concepts:

• Concept 1: Exclusive collaborations with Musinsa. Discover popular Musinsa partner products and top Musinsa originals, designed to bring you the latest in urban Korean fashion.
• Concept 2: Functional fashion from Eslicker. Practical, stylish, and innovative, these pieces are crafted to add both comfort and style to your daily life.
• Concept 3: Adorable character socks. These unique designs bring a playful touch to your wardrobe with cute and colorful characters.
• Concept 4: Vegan beauty. Embrace a new standard in skincare and cosmetics with our eco-friendly, cruelty-free lineup that’s as kind to your skin as it is to the planet.

At nyfashiocity, we’re passionate about introducing modern Korean style to a global audience, blending high-quality products with a deep understanding of what makes Korean fashion so iconic. We can’t wait to share these trends with you!

CEO Aaron KIM